Current:Home > InvestBeyoncé, Tina Knowles tap Victoria Monét for new Cécred hair care video -FutureFinance
Beyoncé, Tina Knowles tap Victoria Monét for new Cécred hair care video
Algosensey Quantitative Think Tank Center View
Date:2025-04-08 05:40:09
Beyoncé has been teaming up with other prominent figures in the name of hair care,́TinaKnowlestapVictoriaMonétfornewCé and now another Grammy Award winning singer is the latest special guest to receive the ultimate Cécred experience.
In a new video titled "Who's in the Cécred Salon," Victoria Monét test outs different Cécred hair care products with the help of Beyoncé's mom, Tina Knowles, and the brand's Director of Education Dr. Kari Williams.
During her Cécred experience, the "On My Mama" singer talks about her hair journey with Knowles and her goals for the future while trying out products such as Cécred's clarifying shampoo and the fermented rice and rose protein treatment.
Throughout the video, Mama Knowles and Monét share some candid moments together. And it's evident the singer is well-pleased with the end result of her hair after the treatment.
Of course, Monét is just the latest name big name to use Cécred products. The hair company has featured other well-known figures in their product campaigns and in the chair, including Naomi McPherson of the music group MUNA and a beauty influencer who goes by the name MakeupShayla.
Need a break? Play the USA TODAY Daily Crossword Puzzle.
As fans know, the "Ya Ya" singer released her hair care line in February. She first teased the new hair venture last May on Instagram while opening up about the impact of growing up in her mom's hair salon.
"I saw firsthand how the ways we nurture and celebrate hair can directly impact our souls," Beyoncé wrote. “I watched her heal and be of service to so many women. Having learned so much on my hair journey, I've always dreamed of carrying on her legacy."
Since its launch, the acclaimed line has won over fans of all hair types and has boasted of its products winning awards from beauty brands such as Women's Health magazine.
Follow Caché McClay, the USA TODAY Network's Beyoncé Knowles-Carter reporter, on Instagram, TikTok and X as @cachemcclay.
veryGood! (1148)
Related
- Federal court filings allege official committed perjury in lawsuit tied to Louisiana grain terminal
- Philadelphia 76ers trade James Harden to Los Angeles Clippers
- Baton Rouge company set to acquire Entergy gas distribution business
- The Day of the Dead in Mexico is a celebration for the 5 senses
- $73.5M beach replenishment project starts in January at Jersey Shore
- NASA releases images of the 'bones' of a dead star, 16,000 light-years away
- Protesters calling for cease-fire in Gaza disrupt Senate hearing over Israel aid as Secretary of State Antony Blinken speaks
- Why Kim Kardashian’s SKIMS Nipple Bra Is a Genius Idea
- Former Syrian official arrested in California who oversaw prison charged with torture
- Japanese automaker Toyota’s profits zoom on cheap yen, strong global sales
Ranking
- Backstage at New York's Jingle Ball with Jimmy Fallon, 'Queer Eye' and Meghan Trainor
- Judges rule state takeover of Nashville airport’s board violates Tennessee Constitution
- Live updates | Foreign passport holders enter Rafah crossing
- Kids return to school, plan to trick-or-treat as Maine communities start to heal from mass shooting
- Why we love Bear Pond Books, a ski town bookstore with a French bulldog 'Staff Pup'
- Robert De Niro lashes out at former assistant who sued him, shouting: ‘Shame on you!’
- North West Proves She's Following in Parents Kim Kardashian and Kanye West's Footsteps in Rare Interview
- Dairy Queen locations in NJ to forfeit $24,000 after child labor and wage violations, feds say
Recommendation
'Squid Game' without subtitles? Duolingo, Netflix encourage fans to learn Korean
Why Denise Richards Doesn't Want Daughter Sami Sheen to Get a Boob Job
Las Vegas police use patrol vehicle to strike and kill armed suspect in fatal stabbing
North Dakota woman accused of fatally poisoning her boyfriend hours after he received an inheritance
The Super Bowl could end in a 'three
Snake caught in Halloween decoration with half-eaten lizard rescued by wildlife officials
On a US tour, Ukrainian faith leaders plead for continued support against the Russian invasion
Tyler Christopher, soap opera actor from 'General Hospital' and 'Days of Our Lives,' dead at 50